Berry Bros & Rudd opens new London shopBy Kristiane Sherry
Britain’s oldest wine and spirits merchant Berry Bros & Rudd has opened a second London store close to its historic No.3 St James’s Street address.
The “first class” space at 63 Pall Mall was designed to meet changing retail needs, combining a curated product range of more than 1,000 wines and spirits with “inspiring” design, the company says.
As a result of the opening, No.3 St James Street will be returned to a “dedicated” wine venue, offering services, events and advice.
“We are delighted to be opening our new wine shop on Pall Mall, just around the corner from our long-standing home on St James’s Street,” said Dan Jago, Berry Bros. & Rudd chief executive.
“Expanding our footprint on this special corner of St James’s builds on our legendary customer proposition and helps cement our role as the UK’s most highly regarded and long-serving wine merchant. With event spaces, consultancy rooms, private dining, wine education and now a modern retail outlet, Berry Bros. & Rudd is truly a one of a kind destination for wine and spirits in the heart of London.
“No.3 St James’s Street will remain the front door to the business. Although it is closing briefly for refurbishment, when it reopens on 12 June we look forward to receiving customers there once again.
“After more than 300 years on the same site a lot has changed at Berry Bros. & Rudd. We have continued to innovate and develop our offering in keeping with the times to ensure we remain a relevant, modern and progressive wine and spirits merchant. We look forward to welcoming old friends, as well as new customers, to 63 Pall Mall.”
Chairman Simon Berry added: “When I first started working for the family business 40 years ago, No.3 St James’s Street wasn’t really a shop. It was known as the office and customers would come in to be greeted by one of the shop assistants and handed a price list. Wine was very much kept in the cellar.
“No.3 was never designed for retail, and that is why we’re all so thrilled to have this opportunity to open 63 Pall Mall. Designed specifically as a shop, our new space means we’ll be able to offer our customers better service than ever before.”
The opening of the new store follows Berry Bros & Rudd’s sale of The Glenrothes single malt whisky brand back to Edrington after seven years of ownership.