Top 10 spirits launches in March 2017

3rd April, 2017 by Michael J Ritchie

Baileys Iced Coffee

Diageo tapped into consumer demand for iced coffee with the launch of ready-to-drink Baileys Iced Coffee. The brand released to variants, Latte and Mocha, both of which are a blend of Robusta iced coffee, real milk and “an undisclosed spirit”. The Mocha expression also includes real cocoa.

The launch was supported by a “six-figure” marketing investment focusing on social, digital and other media. Promotions will run online, in cinemas, and the brand will also sponsor Made in Chelsea for its next three seasons.

With 18 billion cups of coffee drunk in Great Britain each year, the approach look sure to be a winner.

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