Top 10 spirits launches in March 2017

3rd April, 2017 by Michael J Ritchie

That Boutique-y Gin Company reaches for the stars, everything’s just “peachy” for Jack Daniel’s and Captain Morgan goes “loco” – we round-up of 10 of the best product launches from March 2017.

Innovation was top of the agenda in March 2017, with a number of big-name brands releasing new liquid in surprising forms. Take Bailey’s – the world-renowned Irish cream moved into the RTD category, tapping into a love for iced coffee with Mocha and Latte variants, while Pernod Ricard fused haute cuisine with skincare tech for the launch of new brand L’Orbe, which sees encapsulated caviar bottled with vodka.

High-end Scotch whiskies also took the front seat, from the “oldest and rarest” Glenmorangie ever released, to a 50-year-old Tamdhu bottled to mark the distillery’s 120th anniversary.

Those on the quest for something out of this world won’t be disappointed either – last month, That Boutique-y Gin Company unveiled an expression created with moon rock from a lunar meteorite.

Read on for a round-up of the top spirits launches in March 2017.

Want to re-cap February’s offer? Click here to take a look back.

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