As the cocktail renaissance gains digital traction, curating social feeds to reflect the most innovative on-trade trends is key. Not sure where to start? SB picks 10 creative Instagram accounts to whet your appetite.

The feed of bartender turned blogger Natalie Jacob tops our pick of cocktail-led Instagram accounts

If you’re seeking drinks inspiration there’s no better social platform than Instagram, which boasts a wealth of gorgeous cocktails by bartenders, bloggers and amateur drinkers alike.

From beautiful glassware to quirky garnishes, the cocktail world is flourishing online. Since smartphones have become our constant companions, you might as well put that spare half-hour commute to good use and fill your feed with a stimulating selection of recipes.

With this in mind, we’ve scoured our timeline for the best accounts in the business, so get double-clicking – and don’t forget to check out the @spiritsbusiness feed for all things booze-related.

Click through the following pages to see our pick of the 10 best cocktail Instagram accounts to follow.

The Liquor Cabinet

@theliqrcabinet

Mobile app The Liquor Cabinet markets itself as the “ultimate resource” for craft spirits and cocktails – a fair claim if its Instagram page is anything to go by. Packed with glossy bottles, tantalising cocktails and polished lifestyle shots, captions always contain links to the bar, spirit, or mixologist they’re referencing – making The Liquor Cabinet a great resource for those looking expand their timeline. The app meanwhile boasts a collection of recipes curated and tested by in-house expert, Maxwell Britten, and a detailed bottle database filled with individual bottle insights.

World’s Cocktail Bible

@wcocktailbible

An aspirational feed jam-packed with luxe (and often experimental) cocktail shots. Expect awe-inspiring glassware, fancy foams and beautiful garnishes from bars the world over. Take the cocktail above, called Abstract Ice, which contains rhubarb, elderflower, lemon zest and camomile, liquorice, tarragon, violet, basil, cucumber, gin, maraschino and ‘effervescence’ – poured table-side in Toronto, and consumed with a spoon.

Garden Cocktails

@gardencocktails

What do you do if you love cocktails and gardening but live in NYC? You grow herbs and flowers on a tiny balcony and start a blog, of course! At least, that’s what self-titled serial hobbyist Stacie Grissom did – and with delicious results. Here you’ll find kitsch botanical drinks filled with shrubs, tinctures and teas, ideal for whipping up on a summery Saturday afternoon.

Natalie Jacob

@arseniclace

If pastels, gorgeous interiors, tattoos and mouth-watering drinks are your thing, bartender turned blogger Natalie Jacob has just the feed for you. As a consultant and recipe developer, Jacob’s feed is filled with inspired ingredients, from seasonal fresh fruit and herb-infused ice cubes to a Cereal Milk Punch cocktail. A must-follow.

Elliott Clark

@apartment_bartender

A classy, sleek aesthetic and damn good drinks. Follow Phoenix-based at-home bartender Elliott Clark as he documents his cocktail collaborations peppered with international travels, dreamy drams and curious bottle finds.

Tuxedo Number Two

@tuxedono2

If a stripped-back approach appeals to you, Tuxedo Number Two embraces simplicity without skimping on aesthetic. The brainchild of Meredith Kalmes from Michigan and Chrissy Clark from Missouri, this blog’s distinctive, uncluttered approach is an antidote to Instagram’s extravagant cocktails. The duo craft minimalist cocktails inspired by books, bars and other experiences.

Bartenders Bible

@bartendersbible

Bartenders Bible is a hotchpotch of inspiration. Mixologists from across the globe upload images complete with recipes, inserting the hashtag #bartendersbible, and the team behind the feed lift their favourites and feature them in full, crediting the original poster. A great place to discover recipes, inspirational accounts, and budding bars around the world.

Jean Vital

@cocktail_circus

Jean Vital is a mixologist, bar consultant, chef and photographer based across Sydney, London and New Delhi, who posts his incredible creations through Instagram. Showcasing contemporary twists on classic cocktails through mouthwateringly good print-worthy professional pictures, Vital’s feed has got us scrambling for membership at his latest cocktail endeavour, House A.

Stir And Strain

@stirandstrain

Self-professed cocktail maker and photo-taker Elena launched the Stir and Strain blog five years ago, documenting her seasonal, classic, and Tiki at-home drinks creations. Packed with flavour inspiration, her carefully-curated feed is well worth a follow.