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The Spirit Show intros trade session
Following “remarkable” trade interest at its inaugural show, London consumer drinks expo The Spirit Show has added a dedicated trade session to this year’s schedule.
The Spirit Show has added a dedicated trade session to this year’s schedule
The trade session will run on Friday 1 December, where entry will be free for all qualifying trade professionals.
Trade-focused marketing will attract wholesalers, off-trade retailers, bar managers, distributors and key industry players.
James Elliott, sales manager for The Spirit Show, said: “Last year our launch show attracted a number of trade visitors and our exhibitors wanted to see more focus on this in 2017.
“This year with a dedicated Friday trade session opening the show, our exhibitors have the chance to promote their products to influential trade visitors and key decision makers alongside retailing direct to consumer visitors.”
The 2016 show welcomes more than 5,000 visitors across two days, and this year this number is expected to hit 7,000.
Exhibitors will cover the entire spectrum of premium spirits from gin, whisky, rum, and vodka to baijiu, mezcal, Cognac and more.
To register for free trade entry, email press@thespiritshow.co.uk