Skyy Vodka unveils ‘innovation’ campaignBy Nicola Carruthers
Gruppo Campari has launched a new US marketing campaign for Skyy Vodka, which draws inspiration from the brand’s 25-year history of “innovation and entrepreneurial attitude”.
The campaign, called Make Every Day, aims to encourage individuals to “revolutionise” the world around them.
Shot by Irish fashion photographer Tony Kelly, the campaign features stories behind today’s innovators as well as interviews with the brand’s founder Maurice Kanbar looking back at Skyy’s origins in San Francisco.
“Make Every Day is all about designing the world you want to live in,” said Melanie Batchelor, vice president of marketing, Campari America.
“Twenty-five years ago in San Francisco, this ethos moved Skyy Vodka’s founder to invent a vodka he wanted to drink. It’s that visionary spirit that has driven Skyy ever since.”
“The essence of Make Every Day started with the idea of creating. Tony Kelly took a simple concept that is part of our DNA – innovation – and shot it full of colour, life, and relevance for today’s world.”
The 360-degree campaign spans print and out-of-home in 22 markets with 15-second spots running online, including mobile, on Hulu, Kargo, and YouTube.
Make Every Day is supported by a full social media campaign, and videos can be viewed on Skyy Vodka’s website.
Check out the new campaign below.