Fraternity looks to Tequila at TFWA APBy Kristiane Sherry
Fraternity Spirits will use the TFWA Asia Pacific Exhibition & Conference to expand its distribution network in the region and showcase ultra-premium Tequila Corralejo Extra Añejo 1821.
The expression, launched at the TFWA World Exhibition in Cannes in 2016, marks a new brand positioning for Tequila Corralejo. Part of a wider ultra-premium range, the brand also now carries a new slogan, ‘For those with pride stand tall’, reflecting the shape of the bottles used.
Tequila Corralejo Extra Añejo 1821 is a 100% blue agave Tequila produced using double distillation copper pot stills and aged for 36 months in oak barrels no bigger than 200 litres.
According to the brand, it offers notes of sweet cooked agave, cinnamon, pepper and clove for a “perfect smoky and woody flavour”.
The focus on the launch comes as Fraternity Spirits seeks to expand its presence across the Asia Pacific region.
“TFWA Asia Pacific Exhibition is the perfect opportunity for us to showcase the exciting range of brands we have to offer key Asian retailers,” said Raffaele Berardi, CEO Fraternity Spirits World.
“Our team works hard to ensure we are offering spirits and liqueurs that meet the Asian consumer’s taste demands, and help us continue to build upon the success we already enjoy in the region.”
Other spirits and liqueurs brands set to be showcased on the Fraternity Spirits stand include Ron Prohibido 15 Gran Reserva, Ron Prohibido 12, and Horus Chocolate Liqueur,
The TFWA Asia Pacific Exhibition & Conference takes place from 7-11 May 2017 at the Marina Bay Sands Expo & Convention Centre, Singapore.