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Choya celebrates triple-digit Asia TR gains

Japanese fruit liqueur firm Choya Umeshu has revealed data which shows it enjoyed triple digit sales gains in the Asian travel retail channel almost every year since 2011.

Choya will build on Asia travel retail gains with the launch of a new TR exclusive

The company, which is headquartered in Habikino, Osaka, saw sales growth in the channel peak at 119% in 2014, before slowing marginally to 114% in 2015 and 103% in 2016.

The only year the company did not secure triple-digit growth in the last six was in 2012, when growth dipped to a mere 98%.

A Choya executive says the company will use the upcoming TFWA Asia Pacific Exhibition & Conference event to further strengthen its travel retail presence with a new channel exclusive, The Choya from the Barrel.

The oak barrel-aged fruit liqueur is produced using Nanko-ume fruit from the Kishu region, and has been steeped in cane spirit and sugar for three years, before maturation for two years in cask.

In addition, “we’ll showcase our full range of TR products like the premium Choya Extra series and our French brandy-based Gold Edition with real gold flakes inside,” Kirill Skakov, from the brand’s planning and PR team, told The Spirits Business.

“We will do tastings of the whole range on-stand,” he confirmed, adding that cocktail serves could also be in the pipeline.

Choya will exhibit at stand J31, Basement 2 at the TFWA Asia Pacific Exhibition & Conference, which runs from 7-11 May 2017.

The TFWA says it has signed up a record number of exhibitors for this year’s event, with the tally of 317 surpassing 2016’s count by 2%.

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