Ketel One honours golfer Arnold Palmer with bottleBy Kristiane Sherry
Diageo-owned Ketel One Vodka has launched a special edition bottle to remember Arnold Palmer, the celebrated golfer and friend of the brand’s founding Nolet family, who passed away in 2016.
The limited-run Arnold Palmer Collector’s Edition bottle reads “Dear Mr Palmer, This one’s for you” and features a black and white image of the golfer out on the course, along with his signature and an image of his company logo, a red, yellow, white and green golf umbrella.
Known as ‘Arnie’ to the Nolet family, Palmer won 62 PGA Tours over the course of his career. The sportsman and philanthropist is said to have celebrated the end of play with a Ketel One of the rocks with a slide of lemon.
According to Carl Nolet Jr, he would reflect on life, family and friends when enjoying the serve at the end of a game. “Mr. Palmer stood for the same things we stand for as a family: authenticity, integrity and generosity,” Nolet Jr said. “He set a high standard by making golf what it is today – but it was his accomplishments off the course that truly made him one of a kind.”
In addition, Ketel One has become the official vodka of the 2017 Arnold Palmer Invitational, a professional golf tournament in Florida on the PGA Tour.
As part of the partnership with the event, signature Ketel One cocktails will be served, and a Club Ketel One out on the course will showcase Arnold Palmer memorabilia, including photos of the golfer with the Nolet family.
Ketel One has also made a US$100,000 donation to the Arnie’s Army Charitable Foundation which provides support to organisations working in the children’s, youth, health, community and environmental sectors.
The Arnold Palmer Collector’s Edition bottle launched in the US on 16 March in 750ml and 1-litre formats, with suggested retail prices of $24.99 and $31.99 respectively.
Last year Ketel One vodka unveiled virtual reality campaign ‘You Don’t Understand, It Has To Be Perfect’, described as a glimpse at the “authentically Dutch and witty side” of the Nolet family.