Henkell snaps up Mangaroca product range
German spirits maker Henkell & Co has acquired the Mangaroca product portfolio, including the Batida de Côco liqueur brand, from Sassoli de Bianchi for an undisclosed sum.
Henkell has acquired the Mangaroca product portfolio for an undisclosed sumHenkell had worked with Sassoli de Bianchi since 1978 to grow the Batida de Côco brand in Germany.
Batida de Côco is currently distributed in more than 20 markets worldwide. Under the terms of the deal Henkell will acquire the trademark rights of Batida de Côco alongside other Mangaroca including the Batida Royal aperitivo and Mangaroca Cachaça.
“Batida de Côco is a fantastic brand with a lot of enthusiastic young fans,” said says Dr Andreas Brokemper, Henkell & Co CEO.
“With new ideas we plan to continue the brand´s success both nationally and internationally.”
Henkell owns Gorbatschow Vodka, which saw volume declines of 9.56% in 2015, according to Brand Champions figures.
