Don Q brand owner appoints new CEO

10th March, 2017 by Kristiane Sherry

Don Q rum-maker Destilería Serrallés has named Philippe Brechot as its new president and CEO as Félix J Serrallés Jr retires after 36 years at the helm.

Philippe Brechot has been named the new CEO at Destilería Serrallés

Serrallés Jr, a fifth-generation member of the family which owns Destilería Serrallés, has led the distiller since 1981. During his tenure, the company has built its export markets and achieved “sustained growth” for Don Q in the US. He will continue to serve has chairman of the board of directors.

Philippe Brechot, most recently managing director for Latin America at William Grant & Sons, will succeed Serrallés Jr as president and CEO.

He brings to the role 25 years of international management, distribution and marketing experience, and has previously worked for Diageo and Moët Hennessy.

“We are fortunate to have found Philippe, a proven executive with ample experience growing premium brands in global markets,” said Serrallés Jr. “He will be an asset to lead our team as we continue to expand our brand’s footprint throughout the global spirits market.

“We have developed a solid team in the USA and we will continue to focus on growing Don Q in this important market.  I am confident that Philippe’s experience in developing premium brands will create a unique synergy that will strengthen our ongoing efforts in the USA and beyond.”

Sixth-generation family member Roberto J. Serrallés will continue in his current role as president of Serrallés USA, the company’s US distribution arm.

Destilería Serrallés also confirmed its chief executive officer and executive vice president of Serrallés USA John Eason will continue in his role.

Last month, Don Q has released its anticipated Oak Barrel Spiced Rum after announcing plans for the expression over a year ago.

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