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Diageo unveils ‘industry first’ e-learning tool

Diageo has launched a new e-learning tool on its responsible drinking website, described as a “first” for the alcohol industry.

Diageo’s new DrinkIQ e-leaning tool is said to be a “first” for the alcohol industry

The platform, which is also mobile friendly, aims to help consumers “make positive decisions about drinking responsibly and tackle myths about drinking alcohol”.

It uses interactive learning tests to give people information about the content of their drinks; how alcohol is made and the different ways in can impact their bodies; how to keep track of their alcohol in-take; how to pour a standard measure of spirits, wine or beer; and displays the “truth” about “common myths” concerning alcohol.

“We’re really proud of how well our DrinkIQ training has been received over the last 10 years – there is clearly a desire for this kind of information, which is why we wanted to make DrinkIQ available more widely,” said Carolyn Panzer, director of alcohol and society at Diageo.

“This powerful new online tool, intended to raise collective knowledge about alcohol, allows anyone, anywhere, to quickly get a handle on how drinking affects the body, and gives the tips they need to make the right choices for them.”

The tool is available from today on DrinkIQ’s website in the UK, US and Australia, with localised versions rolling out to 20 other countries in the coming months.

In January last year, Diageo overhauled to offer consumers “significantly enhanced” nutrition, calorie and alcohol content information about all of its brands.

The UK-based drinks group said it is “continuing to help consumers make smart choices about drinking, or choosing not to drink”, by making DrinkIQ’s e-learning “freely available” to employers of people who serve and sell alcohol as well as consumers and other companies outside of the industry.

In January this year, Diageo’s key rival, Pernod Ricard, launched the “industry first” Smart Barometer website – a digital tool that allows the group’s affiliates to measure their performances in advocating responsible drinking.

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