Pernod unveils ‘industry first’ responsibility tool

Pernod Ricard has launched the “industry first” Smart Barometer website – a digital tool that allows the group’s affiliates to measure their performances in advocating responsible drinking.

Pernod Ricard’s Smart Barometer is described as an “industry first”

The Smart Barometer has been “designed to share Pernod Ricard’s contribution to the five industry commitments in relation to responsible drinking with as many stakeholders as possible and in complete transparency”.

The five commitments are: fight against underage drinking, strengthen and expand marketing best practices, provide consumer information and develop responsible product innovation, fight against drinking and driving, and enlist the support of retailers.

Each action is accompanied by Key Performance Indicators (KPIs), which are monitored at local, regional and global levels.

Described as a “call to action” for all Pernod’s affiliates, the Smart Barometer “transforms actions into measurable statistics”.

A ‘Scores’ section of the website allows users to track their performance in each commitment, with the KPIs expressed as percentage progress. An ‘Initiatives’ section details projects around the world, which are categorised by commitment.

“We all share a common vision: there is no enjoyment to be found in excessive drinking,” said Alexandre Ricard, chairman and CEO of Pernod Ricard. “Every group employee plays a role of ambassador of these commitments. Thanks to the Smart Barometer, a first in the industry, everyone can now monitor on an on-going basis the progress made both collectively and individually.”

The Smart Barometer is said to illustrate the French drinks firm’s support for the United Nations’ ‘Good Health and Well-being’ Sustainable Development Goal.

In September last year, eight of the UK’s largest alcohol producers joined forces to launch the Alcohol Information Partnership (AIP), which aims to ensure discussion around alcohol abuse “remains balanced”.