J.R. Ewing Bourbon plans international launch

J.R. Ewing Bourbon, launched in 2014 to commemorate the return of US television series Dallas, has moved production to the Texas city as it plans an international roll out.

Plans for J.R. Ewing’s international distribution are “in development”

The Bourbon – inspired by John Ross ‘J. R.’ Ewing Jr, one of the main characters in the hit 1970s/’80s drama – was launched as part of a partnership between Warner Bros and Southfork Bottling Company, which is named after the ranch where the programme is set.

Now, Southfork has partnered with Southwest Spirits & Wine to facilitate production and bottling in the city of Dallas.

“J.R. was famous for seeking out the best of the best and making it his own. Taking his lead, it was a natural fit and important strategic advantage to bring the brand back to Dallas,” said Andy Harmon, co-founder of Southfork Bottling Company.

The brand is also aiming to grow its consumer base with an integrated marketing campaign combining digital and social media and local events.

J.R. Ewing Bourbon will sponsor The Big Texas Party and Leather & Laces, which celebrate the Super Bowl LI.

The Bourbon, bottled at 80 proof (40% abv), is currently distributed in 34 US states and will “continue expand towards full national distribution”, while plans for international distribution “are in development”.

It is marketed to distributors around the US by Southwest Spirits & Wine and internationally by The Netherlands-based Melchers Group.