J.R. Ewing Bourbon created in honour of Dallas return

25th February, 2014 by Becky Paskin

Warner Bros. has partnered with a spirits bottling company to release a new Bourbon brand named J.R. Ewing, in celebration of the return of Dallas to TV screens.

JR-Ewing-Bourbon-Dallas

J.R. Ewing Bourbon, created to coincide with season three of Dallas, will eventually be launched internationally

The 1970/80s hit TV drama returned to US screens last night (24 February) for a third season on TNT, following the lives of the Ewing family, a wealthy Texan clan rife with sibling rivalry, betrayal and corruption.

To coincide with the launch, Warner Bros. commissioned the Southfork Bottling Company to bottle a four-year-old, 80 proof (40% abv) Kentucky Bourbon under the J.R. Ewing name.

“My father, Larry Hagman, would have loved the fact that this new Bourbon was named after his legendary character, J.R. Ewing — a signature spirit inspired by one of the most beloved, conniving and trailblazing characters in entertainment history,” said Preston Hagman.

The Bourbon, which features an image of the Southfork Ranch – home of the Ewings – etched on the bottle, is said to have a “classic” nose with a “surprisingly mild” taste profile with a lightly spicy, honey taste.

“Creating a brand of such high quality is reflective of J.R.’s thirst for the best in life, and the new brand really pays tribute to the character with whom everyone around the world is familiar,” said Andy Harmon, co-founder of Southfork Bottling Company.

J.R. Ewing Bourbon will initially be available in 14 States in the South and Midwest from the end of March, but will become a national brand within a few months and available internationally by the end of the year. It will be marketed to distributors by Prairie Creek Beverages in the US, and internationally by Netherlands-based exporter Melchers Group.

Late last year Paramount co-launched a Ron Burgundy whisky to coincide with the US release of Anchorman 2 in cinemas.

11 Responses to “J.R. Ewing Bourbon created in honour of Dallas return”

  1. Jan says:

    Where and when will this be available for purchase?

  2. brian brandon says:

    where and when can I purchase j.r. ewing bourbon

  3. Pete says:

    I have been looking for the bottle online and in my local stores and have not found it in Denver. When will I be able to get it and where?

  4. John says:

    It is not for sale in Tennessee

  5. James says:

    with the Dallas well in to this season where am I to find a bottle of this bourbon?

  6. kevin says:

    Were the people responsible for the obamacare roll out in charge of the JREWING bourbon roll out?
    I’ve been searching online,sending e mails,talking to local and national liquor store retailers and NO ONE can tell me where , how,or when I can Purchase this bourbon.
    I give up.

  7. Jake says:

    When will the JR Ewing Bourbon be a available in Santa Fe, NM and what stores will have it? I have looked and looked nothing around?

  8. Janice says:

    I am from St. Louis visiting Tybee Island Georgia and I was lucky enough to stumble upon the j r Ewing bourbon! Had no idea it even existed but I will be sure to be bringing a few bottles back to St. Louis with me!!

  9. John Moore says:

    How much to send 5 bottles of jr ewing bourbon to the uk?

  10. GLAZER says:

    GLAZERS DISTRIBUTING

  11. MICHELLE says:

    I just ordered a bottle from Specs out of Houston TX 713-526-8787.. Telephone sales.. Good luck!

Leave a Reply

If that's interesting, how about these?

New innovation opportunities for Scotch whisky

Cross-category inspiration, transparency and the growing need to capture a more...

Johnnie Walker creates Colombia documentary

Johnnie Walker Scotch whisky has teamed up with Bogotá’s Museum of Modern more...

Hoxton Gin launches new bottle design

Emporia Brands and Gerry Calabrese are set to release a new bottle design for more...

US ultra-premium Tequila growth hits 15.5%

The ultra-premium Tequila market continues its emphatic US growth, with sales more...

Spirited Awards 2016 winners in pictures

Blended whisky brand Chivas Regal once again hosted some of this year’s more...

Alacran Tequila rolls out extra añejo offering

Independent Tequila brand Alacran Tequila has added an extra añejo expression more...

Halewood buys stake in West Cork Distillers

Halewood International has acquired a “significant stake” in Irish whiskey more...

Restaurant creates burger with Bourbon shot in the bun

In a bid to capitalise on the 'food porn' trend, a restaurant in Sydney has more...

ELLC releases second barrel-aged gin

Independent distiller East London Liquor Company (ELLC) has released just 75 more...

MoM discontinues glass closure whiskies

Master of Malt is to discontinue its line of single malt whiskies featuring more...

The Connaught Bar wins World's Best Bar at TOTC

London’s The Connaught Bar has been named World’s Best Bar at the 10th more...

Buffalo Trace hosts screenings at Edinburgh Fest

Sazerac-owned Buffalo Trace is to bring a ‘Wild West’ vibe to the Edinburgh more...

Crucial Drinks appoints global brand ambassador

Crucial Drinks has appointed whisky connoisseur Ewan Henderson to its newly more...

Tattoo artist designs limited edition Hennessy VS

Cognac house Hennessy has partnered with American tattoo artist Scott Campbell more...

Miller's Norwegian distillery unveils 'foraged' gin

Marcin Miller’s new distillery has launched Vidda Tørr Gin, made with more...

Calls for Dallas Dhu to move to public ownership

Scottish politician Richard Lochhead has asked Diageo to transfer ownership of more...

Bar offers free cocktail for Pokémon Go players

M Victoria Street in London has created four cocktails inspired by the latest more...

Top six new spirits books for summer 2016

It's holiday season – so what better time to start that new book? If you're more...

Pennsylvanian distillery offers 'seasonal' gin line

Brandywine Branch Distillers has launched The Revivalist Gins, a four-strong more...

The week in pictures

From sipping rum Old Fashioneds with Don Papa to celebrating National Scotch more...