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William Grant appoints brand ambassadors

William Grant & Sons has appointed Alwynne Gwilt and Fabiano Latham as UK brand ambassadors for its Scotch whisky brand The Balvenie and Icelandic vodka brand Reyka, respectively.

Alwynne Gwilt (left) and Fabiano Latham (right) join William Grant & Sons as UK brand ambassadors

The brand ambassador roles will see Gwilt and Latham focus on generating brand advocacy and bridging communication between the brands and whisky drinkers, bars, restaurants, retailers, distributors and press.

Gwilt joined William Grant & Sons UK in January 2016 as whisky specialist for the Ancient Reserves portfolio and will take over from James Buntin who held the role as The Balvenie UK brand ambassador since 2014.

Jonathan Cornthwaite, head of whisky at William Grant & Sons UK said: “Alwynne has a deep passion for whisky and the way it is made, which is why she is the perfect person to take on the UK ambassador role for The Balvenie.

“With her wealth of unique experience, Alwynne will lead from the front to develop key relationships and initiatives to further enhance The Balvenie’s excellent reputation with whisky novices, enthusiasts and connoisseurs alike, as well as with on-trade partners.”

Gwilt added: “Many years ago, when I was just beginning my journey in whisky, The Balvenie distillery was one of the very first ones I visited. And because all of the processes are done on-site, it was the first time I really, truly ‘got’ whisky, the first time I understood its underlying heartbeat. I was utterly hooked!

“As such, I’m thrilled to be coming back to these early roots, to be able to speak about and share my love of this beautifully handcrafted product with whisky lovers far and wide.”

Latham joins the company after managing Soho bar Chotto Matte in London and will take over from Joe Petch who has held the role since 2013. Joe will be taking on a new role as global brand ambassador for William Grant & Sons’ whisky brand, Monkey Shoulder.

Latham said: “I can’t wait to work with Reyka for so many reasons; it’s a truly unique product within the vodka category and like myself, an inventive spirit. I am fascinated with the provenance of brands and also the art of flavour pairing. The story of Reyka’s production and the versatility of the liquid itself suits this passion perfectly.”

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