Top toasting trends for the holiday season

20th December, 2016 by Kristiane Sherry

Top toasts


How should one orchestrate the perfect toast? According to Diageo data, online searches seeking out that answer have increased by 60% across India, the US and the UK.

Adding an international air is also now popular. Online searches for phrases such as ‘cheers in…’ are up 163%, says the company.

Which language attracts the most search interest? Italian ranks highest, with ‘Saluti!’ the most popular term.

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