Wild Turkey Rare Breed makes UK debut

Gruppo Campari-owned Bourbon brand Wild Turkey has launched its barrel proof expression, Wild Turkey Rare Breed, in the UK for the first time.

Wild Turkey’s barrel strength expression – Rare Breed – is now available in the UK

The expression – a mix of whiskey aged for six, eight and 12 years that has been bottled at 54.4% abv – claims to already be the number one barrel proof Bourbon in the US.

“We’ve always liked to age our Bourbons for longer than many other distillers and when it’s tried like this without water, you can really see why this makes sense,” said Eddie Russell, master distiller of Wild Turkey, in collaboration with his father, Jimmy Russell.

“The Wild Turkey peppery, spicy characteristics burst out, but they’re sweetly rounded from the years of maturation in brand new oak barrels.”

Wild Turkey Rare Breed is now available from Amazon, The Whisky Exchange and specialist retailers at an RRP of £47.95.

In August this year, Wild Turkey announced that actor Matthew McConaughey had signed up to become the brand’s creative director as part of a multi-year deal.

The Dallas Buyers Club star made his directorial debut one month later with the launch of a television commercial for Wild Turkey.