Countdown to The Spirit Show begins

There are just over two weeks remaining until London consumer drinks expo The Spirit Show returns to the capital.

London consumer drinks expo The Spirit Show is set to return to the capital

In anticipation, the show has launched an outdoor advertising campaign which is expected to reach four million commuters over two weeks.

A range of media will be displayed throughout the TFL network – particularly in ‘key’ stations such as Angel, Kings Cross and Euston.

Set to take place at London’s Business Design Centre, Islington from 9-10 December, The Spirit Show will bring together hundreds of brands under one roof, exhibiting to an audience of more than 10,000 visitors.

While the focus is on spirits – including latest additions 5th Gin, Sash & Fritz Vodka, Cognac Lecat, Fallen Angel Vodka, Fishers Gin & Penny Blue Rum – a number of premium mixer brands including Franklin & Sons, Pimento, Fever Tree and Fentimans will also join the show.

A spokesperson from The Spirit Show said: “The Friday afternoon session of the show is proving to be a real trade hit, with big buyers confirmed to attend from national retailers.

“This is great news for our exhibitors as it gives the opportunity to target both influential trade buyers and consumers in one show.

“The show offers trade professionals the chance to discover brands and new lines of products they may have not tried before, offering an invaluable opportunity for brands to get in front of the right people from large organisations.”

A number of educational masterclasses will take place spanning gin, rum world whiskies, vodka and a number of lesser known spirits; hosted by Caskstrength Creative’s Neil Ridley and Joel Harrison, and Peter Holland from The Floating Rum Shack.

All tickets include a voucher redeemable at the Street Food Village, where visitors will be able to choose from a range of foods including mac and cheese, hot dogs, lamb tortilla, fish finger sandwich and a sweet potato wrap.