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Bell’s debuts £1.5m Christmas campaign
Diageo has rolled out a £1.5 million Christmas marketing campaign for its Scotch whisky brand Bell’s featuring The IT Crowd actor Matt Berry.
Bell’s ‘Rings True’ campaign is a “tongue-in-cheek take” on early Christmas adverts
On screens now, the ‘Rings True’ campaign is a “tongue-in-cheek take” on early Christmas adverts.
The campaign aims to “drive mass consumer awareness” for the product in the run-up to the festive season and uses the new #WhattheBells tagline to encourage social interaction.
Lauren Popplewell, Bell’s brand manager at Diageo GB, said: “By capturing the playful personality behind Bell’s whisky, the new campaign will build further brand love for Bell’s, giving consumers an additional reason to purchase when choosing a blended Scotch whisky.
“Bell’s already has significant stand out, and with the ATL set to drive further excitement and mass awareness in the run up to Christmas.”
The ‘Rings True’ campaign will feature across TV, OOH, VOD, YouTube, social media and digital.
Earlier this year, Diageo announced it was implementing a “new shift” away from premium spirits to more “mainstream” brands.