IWA launches ‘landmark’ mentoring programme

The Irish Whiskey Association (IWA) has launched an “industry-first” mentoring scheme which seeks to pair up global players, including Irish Distillers and Bushmills, with new entrants to the category.

The IWA has launched a mentoring scheme to help uphold the quality standards of Irish whiskey

The new scheme was developed to ensure that Irish whiskey remains a quality offering by ensuring new producers have the information and support they need as new distilleries come on line.

A workshop today (21 October) hosted by the IWA will see the programme kick off with industry experts sharing their knowledge on issues including production, health and safety, licensing requirements, branding and routes to market.

The mentoring scheme comprises three further stages including access to an online portal and active mentoring, where global “mentor companies” will be joined with new entrants.

These stages will focus on planning, design construction and commissioning, with the final stage focusing specifically on production and the importance of ensuring quality is maintained.

There are now more than 32 new or proposed whiskey distilleries across Ireland. Traditionally the category has been sustained by just four distilleries: Cooley, Bushmills, Kilbeggan and Midleton, the home of Jameson.

“Today marks a really exciting new milestone in Irish whiskey’s history,” said Miriam Mooney, head of the Irish Whiskey Association.

“This is a unique programme which will see industry leaders support new market entrants and showcases the collegiality amongst industry and members of the Irish Whiskey Association.

“The mentor companies will share information, expertise and knowledge with new entrants enabling them to plan and succeed in the Irish whiskey business whilst at the same time upholding the integrity of the brand.”

Bernard Walsh, chairman of the Irish Whiskey Association, CEO of Walsh Distillery and a participant in the new mentoring programme, added: “The Irish whiskey industry is at a pivotal moment in its history. We know that there is huge consumer appetite for our products globally, we only have to look across the water to Scotland with 108 distilleries in operation to see what’s possible.

“This initiative today is very welcome and the mentor companies are to be applauded for investing their expertise in new projects, to ensure high standards are maintained. For the industry to grow and compete internationally with scotch and bourbon products we cannot compromise on quality. The advice and support of industry experts is invaluable in helping companies navigate what can be difficult and complex issues.”

David Quinn, technical director, Irish Distillers, continued: “Irish Distillers are delighted to be taking part in what is an industry first and we look forward to working with new entrants to the sector to provide both advice and practical support.

“We all share a passion for creating a quality product and are committed to the protection of this globally recognised brand.”

According to the IWA, the Irish whiskey market is the fastest growing spirits category in the world and expanded by 200% in the last decade. The trade association is now targeting a 300% increase in global market share for the category over the next 15 years.