Clive Owen fronts Campari Red DiariesBy Nicola Carruthers
Campari has announced British actor Clive Owen as the face behind Campari Red Diaries 2017, a new series of short films centred on the ethos that “every cocktail tells a story”.
Departing from its classic calendar format, Campari Red Diaries uses film for the first time to guide viewers on a journey through a year-long series of cocktail stories from across the globe.
The series is compiled of 12 cocktail stories, which each bring to life the artistry and flair of 14 bartenders from all over the world.
The lead story in the series, a mini film noir called Killer in Red, was written and directed by Italian filmmaker Paolo Sorrentino and stars Clive Owen.
Owen, who won a Golden Globe and Academy Award nomination for Best Supporting Actor for his role in Closer, said: “I was honoured to be chosen to shoot Killer in Red as part of the 2017 Campari Red Diaries campaign.
“Particularly since this year represents the brand’s first foray into the world of cinematography and film. Working with Paolo was a real pleasure.”
Sorrentino said: “Campari is an Italian icon which has garnered global love and attention due to its strong, intrinsic sense of aesthetic and well-defined style – the very same qualities I pride myself on.
“With this year’s campaign embracing the realm of film, I really wanted to ensure I harnessed the theme of storytelling with an intriguing intensity. Working with Clive was fantastic – his compelling presence and enthusiasm allowed me to create a short film which I hope proves fresh, inspiring and imaginative.”
Bob Kunze-Concewitz, CEO of Gruppo Campari said: “This year’s campaign, Campari Red Diaries, centres on bringing to life the stories that inspire bartenders all around the world to innovate and create cocktail recipes we all are privileged to enjoy.
“The direction taken with this year’s campaign is unique – we have used film for the first time in the brand’s history, to guide fans on an imaginative journey, while also celebrating the flavour complexity and versatility of Campari that too inspires such imaginative recipe creation.
“The ever-charismatic Clive was the perfect subject to depict Paolo’s intense narrative and we’re very much looking forward to unveiling the full campaign come January.”
The premiere of Killer in Red and the full unveil of Campari Red Diaries will take place on 24 January 2017 in Rome, Italy, with the rest of the series’ content released exclusively on Campari’s YouTube channel.