Beam hands over portfolio distribution in Poland

Beam Suntory and Stock Polska have strengthened their distribution agreement in Poland with a three-year deal that will see the firm take on Beam’s entire portfolio.

Since 2013 Stock Polska has more than doubled the market share of Beam’s brands in the country

Stock Polska has overseen the distribution of a large segment of Beam Suntory’s portfolio since 2013 – and from 1 January 2017, the firm will assume responsibility for Beam’s entire portfolio in Poland.

According to Beam, Stock Polska has more than doubled the market share of its brands in the country, from 2.5% to 6.5% (MAT), since the start of their relationship.

By consolidating the portfolio, Stock Polska will be “even better placed” to drive growth across Beam’s brands.

Marcin Sznajder, Beam Suntory’s senior commercial director, Eastern Europe, said: “We are very pleased to build upon our already fruitful relationship with Stock Polska with this new agreement. Stock Polska has the expertise, the scale, and the passion to take our portfolio to the next level of growth.

“Together, we have developed a strategic cooperation model that will utilize the expertise of both of our teams and enable us to win together in this important growth market. I would also like to take this opportunity thank the team at Tudor House, which has been a tremendous partner and has played a pivotal role in the growth of our brands in Poland for many years.”

Going forward, Stock Polska will add a number of Beam Suntory’s premium and super-premium whisky brands to its stable, including Yamazaki, Hibiki, Hakushu, Auchentoshan, and Bowmore – currently distributed by Tudor House Ltd in the country.

Marek Sypek, Managing Director of Stock Polska, added: “We are thrilled to be renewing our partnership with Beam Suntory and expanding our portfolio to include some of the world’s most sought-after Japanese whiskies and exciting, quality Scotch brands like Auchentoshan and Bowmore.

“With this strengthened relationship and extended portfolio of premium spirits, we are in a great position to continue building the market share of these outstanding brands across Poland.”