Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers


GlenmorangieSingle malt Scotch brand Glenmorangie has named the 1977 ‘Duel in the Sun’ between Tom Watson and Jack Nicklaus, right, The Open’s Greatest Finish after two months of voting by golf fans.
The ‘Duel in the Sun’ on the Turnberry course was overwhelmingly voted top from a 10-strong shortlist compiled by golf experts and commentators. Glenmorangie, the official Spirit of The Open, has been commemorating “greatest finishes” throughout 2016 in reference to its own “lingering” finish.
Marc Hoellinger, president and chief executive of The Glenmorangie Company, said he was
delighted with the reaction to the debate. He said: “The Open’s Greatest Finishes campaign has seized the imagination of golf aficionados worldwide.”
The Open golf tournament took place this year at Royal Troon, Ayrshire, from 12-17 July.

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