Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers

Beam Suntory

14-LA-GalaxyUS soccer club LA Galaxy has announced Beam Suntory as its official spirits partner in a multi-year deal, which includes extensive activity at the StubHub Center stadium.
The new partnership allows Beam Suntory to promote brands within its Tequila, Bourbon and whiskey portfolios, and to open both its newly constructed Hornitos Tequila Cantina and the Jim Beam Bourbon Champions Lounge, a renovated premium seating area.
LA Galaxy’s president, Chris Klein, said: “We are honoured and excited to partner with Beam Suntory in an effort to continually raise the bar for our fans. We know the iconic brand will add to our club and the overall experience at StubHub Center.”

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