Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers

Vodka Mariette

vodka-marietteFrench brand Vodka Mariette has taken a stand against street harassment with a new campaign that will see its delivery drivers sign an oath never to engage in catcalling.
Figures provided by Vodka Mariette from the non-profit organisation Stop Street Harassment show 65% of women and 25% of men have experienced offensive behaviour in public.
In a bid to raise awareness of the issue and “set an example of proper conduct”, the brand launched its “Yes to Vodka, No to Catcalling” initiative, which requires all truck drivers transporting Vodka Mariette to sign the “Drivers of Change Oath”. Vodka Mariette said: “They recognise that stepping forward as members of the supply chain to help end this problem is a bold statement.”

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