Top 10 spirits marketing campaigns in August 2016

5th September, 2016 by Nicola Carruthers

Laphroaig

LaphroaigOpinionsAfter the success of its #OpinionsWelcome campaign in 2015, Laphroaig has relaunched the global competition to discover consumers’ most “expressive, poetic and downright unusual” tasting notes for Laphroaig 10 Year Old, Select, and PX.
Distillery manager John Campbell will select the most ingenious opinions and judge them on their creativity, imagination, humour and honesty.
More than 200 prizes will be awarded to the best tasting notes, while a further five will win an all-expenses-paid trip to Laphroaig’s home on Islay, Scotland, where they will enjoy a personal “Water to Whisky” distillery tour and visit the tasting room to sample a range of whiskies. They will also have their name and whisky tasting note printed onto the lids of Laphroaig’s white tubes.
The first 40 #OpinionsWelcome competition runners-up will win a bottle of Laphroaig with their name and winning description printed on the label, while the remaining winners will receive a postcard signed by John Campbell and printed with their unique opinion.

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