Stoli releases gluten-free vodka in GTR

Stolichnaya Vodka is set to launch Stoli Gluten Free into global travel retail, following an initial introduction into the US market.

Stoli Gluten Free will make its debut at the TFWA World Exhibition & Conference

Stoli Gluten Free will make its debut at the TFWA World Exhibition & Conference in Cannes from the 2-7 October at the Beach Village Stand 02.

The gluten-free variation is made with 88% corn and 12% buckwheat as opposed to wheat.

First shown to regional buyers at the Duty Free Show of the Americas to coincide with its domestic launch, the company reports that the gluten-free variation has received very positive initial feedback from distributors, retailers, and bartenders, receiving a 92 rating from the Beverage Testing Institute.

Since April 2016, over 8,000 x 9L cases of Stoli Gluten Free have been sold in the US, with distribution in over 12,300 outlets, of which 6,900 on-premise outlets are responsible for 25% of sales.

Dayna Dennington, regional director of Duty Free North and Central America, Stoli Group, said: “We are absolutely delighted with the feedback so far, our high expectations have been met and we expect sales to continue growing throughout the year. In regards to US Duty Free, we have officially launched Stoli® Gluten Free with Starboard cruise lines and will be launching it in airports through Dufry in Q4 with a large concourse activation in Las Vegas Airport in November. Q4 will also see the addition of a 1.5L bottle.”

Jean-Philippe Aucher, Stoli Group Global Duty Free and Travel Retail director, said: “With such phenomenal results already seen in the US, I am confident that Stoli Gluten Free will prove itself to be another hit within our travel retail portfolio. Retailers are already asking when they will be able to have it on shelf, so I am expecting a busy week in Cannes this year.“