Firm relaunches historic James Eadie Scotch brand

Rupert Patrick, CEO of Whisky Invest Direct, has relaunched the historic James Eadie Scotch brand, which was first created by his great-great grandfather 160 years ago.

Rupert Patrick has relaunched his family’s historic James Eadie Scotch brand

Patrick, former commercial director for Diageo in Africa, co-founded Whisky Invest Direct, said to be the world’s first “stock exchange” for maturing Scotch whisky, last year.

The firm is divided into two sections: the first offers people the opportunity to invest in maturing casks of whisky and trade them online, the second is a brand building arm that includes the James Eadie label.

The brand will be available as a selection of single cask and small batch bottlings, including malts from Speyside, the Highlands and Islay. Distilleries providing liquid for the brand include Inchgower, Benrinnes, Blair Athol, Caol Ila, Dailuaine and Linkwood.

Rupert Patrick will act as CEO of the James Eadie brand, first launched by his great-great grandfather, the Scottish brewer James Eadie, who used an Eadie family recipe for his blend.

“I’ve known about my great-great grandfather’s whisky for many years, indeed I have a bottle in my collection, but until now I’ve never had the chance to realise my ambition to get the brand going again,” said Patrick.

“I’ve had 25 very enjoyable years working in Scotch whisky and now it’s fantastic to be selecting outstanding quality single malts to bottle under the James Eadie brand.”

He added: “We are lucky to have access to some exceptional stocks of malt and grain, giving us scope to bottle fantastic single malts, and the potential to add blended malts and blended whisky.”

James Eadie will initially focus on the export markets of Denmark, Holland, Austria and France. Prices of bottlings within the collection range from £36.95-£55.00.