This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Effen Vodka adds to flavoured range
Beam Suntory-owned Effen Vodka has expanded its portfolio with the launch of new Blood Orange, Green Apple and Raspberry flavours.
Effen Vodka has launched three new flavours
Effen Blood Orange offers a “sweet citrus zest” and “lingering, smooth” finish, while Effen Green Apple bears a “sweet apple taste” with “an accent of tartness and mild, smooth sweetness” with a “short” finish.
Effen Raspberry – a refined reformulation of Effen Dutch Raspberry – offers “natural raspberry flavours” with a “light, crisp” taste.
“As demand for super premium flavoured vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, director, lifestyle rands at Beam Suntory.
“From our sleek bottle design to unique, bold flavour offerings, Effen embodies individuality and good taste, and these exciting new flavours are no exception. We know our fans will love them.”
The new flavours are made using natural ingredients and 100% premium wheat from Northern France. The expressions are filtrated and distilled in Northern Holland.
“Adding these new flavours to the EFFEN lineup is just one of the many things we’ve been up to,” said brand partner 50 Cent.
“Effen stands for ‘smooth’, and these new flavours deliver on that promise.”
The new Effen Vodka flavours are now available at select retailers across the US with an RRP of US$26.99 for a 750mL bottle.
Earlier this year Effen Vodka worked with brand partner and rapper 50 Cent to launch a limited edition American football bottle to attract new consumers to the brand.