Drizly launches online marketplace

On-demand alcohol delivery platform Drizly intends to “transform” the way consumers shop for beer, wine and spirits with the launch of a new marketplace feature.

Drizly’s new online marketplace feature provides an “endless aisle” shopping experience

The new feature allows consumers to simultaneously browse the inventories of multiple local retailers and compare their prices, providing an “endless aisle” shopping experience.

As well as accessing “the largest possible product selection”, buyers will also be able to find the lowest prices and – depending on their location – can choose to receive their order “when and where it is most convenient” for them through delivery, in-store pick-up and shipping.

Drizly says the marketplace is also beneficial retailers, providing them with additional customers, modern inventory management tools and improved local market insights.

“We launched Drizly in 2013 as an on-demand service to make the alcohol buying experience easier. Since then we have aggressively developed our retail partner network, user base and technology to support an e-commerce platform that appeals to a much broader set of consumers,” said Nick Rellas, co-founder and CEO of Drizly.

“Analysts predict that close to 40% of online spend will be owned by marketplace retailers by 2020.

“Our shift to the marketplace model was the natural progression for our business and having that vision early on has allowed us to excel at each stage as we streamline the alcohol shopping experience for consumers.”

The new marketplace is rolling out in conjunction with Drizly’s launch in San Francisco, making the app available to more than 1.5 million residents across San Francisco, East Bay and Stockton.