Williams GB Gin sponsors Land Rover Burghley Horse Trials

Chase Distillery’s Williams GB Gin has partnered with the Land Rover Burghley Horse Trials – the “world’s most challenging” 4* equestrian event.

The Land Rover Burghley Horse Trials takes place in Stamford, Lincolnshire each September, and attracts more than 160,000 visitors over the four-day period.

This year, from  1-4 September, up to 80 horses and riders drawn from across the globe will be taking part, including five Olympic medallists.

The new partnership will see Williams GB Gin exclusively stocked at the event, and a bespoke Chase Horsebox Bar will be located in the heart of the course in Burghley Park’s Discovery Valley.

James Chase, marketing director at Chase Distillery, said: “As the first single-estate distillery in the UK, all our products have strong ties back to our farm and the countryside in which we live and work. The Land Rover Burghley Horse Trials reflects this rural heritage and typifies the unique sense of ‘Britishness’ that sets us apart from the rest.”

Elizabeth Inman, event director of the Land Rover Burghley Horse Trials, said: “We are delighted to welcome Williams GB Gin on board as our official Gin. This award winning brand shares many of the same values we espouse at the Horse Trials including quality, innovation and hospitality.”