New Amsterdam Vodka partners with Crystal PalaceBy Nicola Carruthers
Premier League football team Crystal Palace has unveiled a new sponsorship deal with New Amsterdam Vodka, making the brand an official partner of the club for the 2016/17 season.
This is the first time the spirits brand has been involved with any professional team and will join a select group of brands to be seen across the new match day digital content platform at Selhurst Park.
Through this multi-platform agreement, New Amsterdam Vodka will engage fans via a consumer campaign that will include fan promotions, consumer events and global awareness.
Barry Webber, commercial director, Crystal Palace FC, said: “New Amsterdam Vodka’s commitment to quality, character and being true to the brand echoes our own. We are delighted that the fastest growing vodka brand has chosen Crystal Palace as the platform of choice to help underpin their marketing strategy as they continue to grow in new and imaginative ways. This announcement continues to see us build an exciting platform of club partners in our ever growing corporate family.”
Olga Senkina, marketing director, New Amsterdam Vodka comments: “We are thrilled to be the official vodka partner of Crystal Palace and we are looking forward to a very successful season.”
Crystal Palace are not the only sporting club to jump on the spirits bandwagon, US soccer club LA Galaxy recently announced a multi-year partnership with Beam Suntory.