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Beam Suntory partners with LA Galaxy
US soccer club LA Galaxy has announced Beam Suntory as its official spirits partner in a multi-year deal which includes extensive activity at the StubHub Center stadium.
The Jim Beam Champions Lounge features a tasting room, state-of-the art amenities and premium lounge seats
The new partnership allows Beam Suntory to promote brands within its Tequila, Bourbon and whiskey portfolios, and to open both its newly-constructed Hornitos Tequila Cantina and Jim Beam Bourbon Champions Lounge, a renovated premium seating area at StubHub Center.
The Jim Beam Champions Lounge is reserved exclusively for club seat holders and field seat holders, and offers a full bar, tasting room, and numerous bar tops along with state-of-the art amenities and plush premium lounge seats.
Situated near the team locker rooms and adjacent to the pitch, guests can experience both the game and the players first-hand as they walk back and forth from the field to the locker room.
“The Jim Beam Champions Lounge is a unique fan experience not only for its numerous first-class amenities but also for the access it affords the fans to the players,” said LA Galaxy president Chris Klein. “We are honoured and excited to partner with Beam Suntory in an effort to continually raise the bar for our fans. We know the iconic brand will add to our club and the overall experience at StubHub Center.”
Beam Suntory will also activate its new 350 square foot margarita bar, The Hornitos Cantina. Designed to reflect the “sophistication and craftsmanship” of the Hornito’s brand, the bar offers a “high-energy, stylish” atmosphere for visitors.
Guests can order from an exclusive menu of food choices and signature Jim Beam cocktails including Manhattans, Old Fashioneds, and the Hornitos Margarita.
Katie Pandolfo, general manager of StubHub Center said: “The Jim Beam Champions Lounge and the Hornitos Cantina are both perfect examples of our world-renowned, multi-use sports stadium’s promise to deliver meaningful value and the ultimate game day experience for our fans.“