Douglas Laing partners with Dutch distributor

Douglas Laing has announced a new distribution partnership with De Monnik Dranken in the Netherlands.

Douglas Laing’s Remarkable Regional Malts and Exceptional Single Casks brands will join the De Monnik portfolio, which presently features Buffalo Trace Bourbon and Hayman’s Gin, amongst others.

The importers will also take on The Glenturret Single Malt Scotch Whisky, the Edrington-owned distillery brand that is distributed by Douglas Laing & Co in multiple markets globally.

Chris Leggat, Douglas Laing’s commercial director, said: “Douglas Laing & Co is a progressive beast, and it is with great pleasure that we announce this new partnership between our family business and that of De Monnik, another step in our quest to become the number one specialist craft Scotch whisky company globally.

“The passion and experience displayed by the De Monnik team is second to none, and we have every confidence that our new Dutch cohorts will drive our brands onwards and upwards in the Netherlands throughout 2016 and beyond. The firm has already demonstrated values closely aligned with ours, and we have every confidence that this new relationship will prove rewarding for both parties.”

De Monnik will officially commence distribution of Douglas Laing’s Remarkable Regional Malts, Exceptional Single Casks and The Glenturret Single Malt Scotch Whisky in August 2016.

Luuk olde Monnikhof, De Monnik Dranken marketing and field sales manager, added: ‘’We are very excited about the fact that we will integrate the brands of Douglas Laing in our portfolio. There is a growing demand in the Dutch market when it comes to craft spirits and special whiskies in particular.

“The brands of Douglas Laing will help us to fulfil the needs of these growing group of highly demanding whisky connoisseurs in the Netherlands. Given the brand building experience we have in this segment we are confident that we can bring the brands to the next level.”