BeringIce vodka partners with Goodwood
Swiss vodka brand BeringIce has partnered with the Qatar Goodwood Festival to host a bar at the annual UK horse racing event.
BeringIce was a key sponsor at this year’s Qatar Goodwood FestivalSituated at the Richmond Enclosure adjacent to the parade ring, the BeringIce bar was open for the full five days of the Sussex race meeting, formerly known as Glorious Goodwood, which ran from 26-30 July.
The bar served race-goers a number of signature cocktails including Passionfruit Martinis, Espresso Martinis, and Vodka Peach Sparklers.
On 27 July, BeringIce also sponsored the one-mile, four-furlong BeringIce Gordon Stakes, which featured nine runners. Ulysses, piloted by jockey Andrea Atzeni, took first place and prize of £56,710. Total prize money was £98,370
The partnership with Goodwood represented a “significant investment” for the brand, which enjoyed branding in the parade ring, on the race meet’s website, and on the racecourse itself.
BeingIce entered the Global Vodka Masters in 2015, securing a Gold medal for its super-premium expression.
