Bardinet revamps liqueurs and syrups brand

French drinks group Bardinet has unveiled a new look for its eponymous liqueurs and syrups brand as it seeks to draw consumer and bartender attention to the range.

Bardinet has revealed a design revamp of its eponymous liqueurs and syrups range

The classic long-necked Bardinet bottle shape remains the same, but a silver cap has been introduced to match the metallic detailing on the label.

Founder Paul Bardinet’s signature features prominently on the cap, while the liqueurs prominently feature imagery associated with the flavours – for example, cherries, strawberries and oranges.

The syrups line carries a modern graphic of a cocktail to convey the brand’s “fresh, lively and fun” qualities.

“We are very excited about this striking new look,” said Marion Divaret, Bardinet brand manager. “We think the new pack will be welcomed by our loyal followers while appealing to a new generation. It sends the clear message that we are immensely proud of our 19th century roots but that we are ready embrace a new image as a dynamic brand.”

“The labelling conveys what’s important to us: our affection and respect for our founder Paul Bardinet.”

Bardient’s liqueur range dates back to 1857 and today spans 15 flavours, including Crème de Café, Crème de Strawberry and Liqueur de Sour Apple. The syrups range spans five variants: cassis grenadine, fraise, menthe and curacao blue.

Earlier this year, José Cuervo International appointed Bardinet to distribute its José Cuervo Tequila brand in France.