William Grant & Sons’ top UK spirits trends

18th July, 2016 by Amy Hopkins

Less is better

Less-is-betterAlcohol volumes have declined 19% since 2004, but “quality is winning over quantity”, says William Grant. Nearly one third of Londoners do not drink alcohol, with millennials leading the abstinence trend among the generations. However, the premium spirits sector is in growth, driven by “premium experiences, craft, authenticity and satisfying the consumer need of discernment, treats and social status.”

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