William Grant & Sons’ top UK spirits trends

18th July, 2016 by Amy Hopkins

Treat: a reaction to downsides

My-Treats---The-Artist-Glenfiddich-Cocktail-at-The-Hyde-Bar-Park-Tower-Hotel-As a reaction to austerity, consumers are increasingly treating themselves. “Recession fatigue and improved consumer confidence have seen treating and reward become a key influencer for consumer to brand interaction,” claims the report. “With drinking out becoming less of an everyday occasion, trading up and premiumisation have become increasingly important across all aspects of the consumer spirits journey.”

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