Top 10 fastest-declining spirits brands

19th July, 2016 by Annie Hayes

8. Ciroc

Ciroc2015: 1.8m

2014: 2.6m

% change: -30.8%

Sales of Diageo’s grape-based Ciroc Vodka were hit by a new “replenishment model on innovations” in the US, which reduced shipments. The brand has been active – launching an apple-flavoured variant as well as Ciroc Ten, sponsoring the Grammy’s and becoming the first alcohol brand to advertise on Instagram – however it was not enough to counteract damage. Rapper Sean “Diddy” Combs owns a stake in the brand and also acts as its global brand ambassador.

One Response to “Top 10 fastest-declining spirits brands”

  1. cvv says:

    It’s Polish vodka, nor Russian

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