Top 10 fastest-declining spirits brands

19th July, 2016 by Annie Hayes

8. Ciroc

Ciroc2015: 1.8m

2014: 2.6m

% change: -30.8%

Sales of Diageo’s grape-based Ciroc Vodka were hit by a new “replenishment model on innovations” in the US, which reduced shipments. The brand has been active – launching an apple-flavoured variant as well as Ciroc Ten, sponsoring the Grammy’s and becoming the first alcohol brand to advertise on Instagram – however it was not enough to counteract damage. Rapper Sean “Diddy” Combs owns a stake in the brand and also acts as its global brand ambassador.

One Response to “Top 10 fastest-declining spirits brands”

  1. cvv says:

    It’s Polish vodka, nor Russian

Leave a Reply

Follow Us

Subscribe today to get each issue of The Spirits Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)