La Martiniquaise releases Gibson’s limited edition

French drinks group La Martiniquaise has launched a So Jean limited edition bottle for its Gibson’s London Dry Gin brand.

La Martiniquaise has launched a limited edition bottle design for its Gibson’s Dry Gin

While the liquid remains unchained, the label has been designed to recreate the touch and texture of the denim fabric.

The bottle also features a new cap developed to increase both the visibility and personality of the brand.

Launched in June 2016, Gibson’s So Jean limited edition is available in 70cl and 100cl formats priced at 14 € / £12 / US$16
and 16 € / £14 / US$18 respectively.

Gibson’s Gin draws inspiration from the British punk rock movement of the eighties, and prominently uses red and blue in its pack design to highlight its roots. The brand is now distributed in more than 40 countries worldwide, and is said to be the leasing fin in France and Sweden.

The So Jean release follows a limited edition bottle unveiled in August 2015 which featured a bold, “graffiti-style” design.