Devotion Vodka adds nutritional info to labels

Devotion Vodka, touted as the “first” American gluten-free and sugar-free vodka, has become the latest spirit brand to add nutritional information to its labels.

The new labeling includes information about standard drink sizes, abv and units, in addition to highlighting its no added sugar, gluten-free and Circle K Kosher certifications.

“Today’s consumers are hyper-aware of what they eat and drink and we wanted them to be able to more clearly see what goes in our vodkas,” said CEO Drew Adelman. “We’re already sugar-free and gluten-free, now we’re also Kosher and providing more transparency to our customers.”

At the same time, the brand has launched 50ml and 1.75l bottle sizes for its entire seven-strong range of flavoured vodkas.

“The new sizes open up new distribution opportunities for us,” said COO Michael Celleja. “We’re continuing our double digit year-over-year growth and breaking new sales records for the brand.”

In 2015, Diageo became the first multi-national drinks group to voluntarily pledge to provide consumers with alcohol content and nutritional information per typical serve for all of its brands.

Last month, on-pack alcohol content and nutritional information were added to bottles of Johnnie Walker Red Label – the world’s best-selling Scotch whisky.