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Thirstie expands into mail order spirits
On-demand drinks delivery service Thirstie has added direct mail order and “shoppable content” to its operations, and now offers rare, limited edition spirits.
Thirstie has expanded from on-demand delivery into the mail order sector
Alongside the direct mail delivery option, Thirstie’s new shoppable content gives consumers an “interactive experience”, enabling them to order alcohol mentioned in features in its digital magazine, The Craft.
Users will still be able to purchase wine, beer and spirits for immediate delivery through the Thirstie Now service, available on Thirstie’s app.
“Through our experience in on-demand and from hearing customer feedback, we’ve grown to more intimately understand what consumers want from their alcohol buying experience,” said Devaraj Southworth, Thirstie CEO.
“More and more, complementing our on-demand offering seemed like the right path, based on the current landscape and what has been successful for us.
“The fact of the matter is that consumers don’t always demand product delivery in two hours or less, and many of them just really want to discover something exclusive and new. They’re looking for a pleasant experience that delivers quality product to their front door, as long as delivery expectations are managed. Our direct-mail offering and expanded limited edition product offering will check all of these boxes.”
Thirstie was founded in April 2014, and has since experienced 20% month-on-month growth.
The company acquired Chicago-based DrinkFly earlier this year, with the service now available in 10 markets including New York, San Francisco, Chicago and Toronto.