Smirnoff marks Pride with colourful designs

Diageo has teamed up with British television presenter Dawn O’Porter to launch a line of Smirnoff vodka bottles featuring the colours of the Pride flag.

Smirnoff Vodka is celebrating Pride London 2016 with a limited edition range of bottle designs

The Smirnoff Love Wins Collection has been created in collaboration with fashion brand BOB, owned by Porter, in celebration of LGBT+ festival Pride in London.

Diageo has created 500 limited edition bottles in the colours of the Pride flag, with each one also featuring Love Wins prints from BOB’s Equality Collection, depicting relationships between a variety of people.

“We have been a proud supporter of Pride for nearly 20 years and are delighted to have teamed up with Dawn to launch this unique collection,” said Julie Bramham, Smirnoff director.

“This limited edition range is just one of the many ways in which we support and celebrate the LGBTI community and hope that our fans like it.”

Smirnoff will make a donation to LGBT+ charity R U Coming Out from every bottle sold in the range.

“I’m so thrilled that BOB and Smirnoff are working together on this Love Wins Campaign,” said O’Porter. “As brands we share the same ethos that true equality will make the world a better place, and that starts with love.”

The Smirnoff Love Wins Collection will be available online at The Whisky Exchange at an RRP of £19.99. Smirnoff will also sponsor the official Pride in London after-party, called Smirnoff Pride at Night.

Earlier this year, Smirnoff released a limited edition bottle design in the colours of red, white a blue ahead of the US presidential election.

The Smirnoff Love Wins Collection