Hi-Spirits to distribute Paddy whiskey in UK

Hi-Spirits will take over UK distribution of Paddy Irish Whiskey from 1 July, following the brand’s recent acquisition by Sazerac.

The US spirits firm bought Paddy – the fourth biggest Irish whiskey brand in the world – from Irish Distillers back in May, and has indicated it will put forward a “sizeable investment” to bolster future growth.

“Paddy is a wonderful fit with our existing portfolio,” said Dan Bolton, managing director of Hi-Spirits.

“Both Irish and American whiskey have seen strong growth over recent years, and being able to offer our customers Paddy alongside the Buffalo Trace American whiskey portfolio is a significant development.

“We have a very successful track record in growing Sazerac brands, including Buffalo Trace and Fireball, in the UK market.

“The addition of Paddy, coming hot on the heels of Sazerac’s acquisition of Southern Comfort and Tuaca earlier this year, means it’s an exciting – and busy – time for Hi-Spirits.”