This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Gruppo Montenegro and Cuervo ink Italy deal
Italian spirit and food manufacturer Gruppo Montenegro has finalised an agreement with Jose Cuervo to exclusively handle its distribution in Italy.
Amaro Montenegro and Jose Cuervo ink a distribution agreement for ItalyThe agreement covers Jose Cuervo’s range of brands including Jose Cuervo Tequila, Bushmills Irish Whiskey, The Kraken Black Spiced Rum, and Boodles British Gin.
“We are honoured to be able to represent such an exciting portfolio of historic, prestigious, innovative and fast-growing brands with which we share many fundamental values”, said Marco Ferrari, CEO of Gruppo Montenegro.
“Distribution of this portfolio represents a great opportunity as well as an exciting challenge for our group, as we strive to make full use of the growth potential of these great brands.
“We’re confident that our distribution and strategic capabilities will allow us to seize on all opportunities”.
The distribution agreement comes into effect on 1 July, and will give Gruppo Montenegro a “synergic and complementary portfolio” and the opportunity to further consolidate its leadership in the Italian market, added the company.
Gruppo Montenegro was founded in 1885 and owns brands including Amaro Montenegro and Vecchia Romagna brandy.
Mexico-based Jose Cuervo is currently the subject of IPO rumours, and is reportedly seeking to raise up to US$1 billion through an offering in the third quarter.