Glenmorangie introduces Old Fashioned Week

Glenmorangie has announced the launch of ‘Old Fashioned Week’ as it shines the spotlight on its Extra Matured Range at this year’s British Open golf tournament.

Glenmorangie launches Old Fashioned Week, with its ‘Greatest Finishes’ campaign as the central focus

Now in its fifth year of sponsoring the British Open, Glenmorangie will be hosting its ‘Greatest Finishes’ campaign as the central focus of its first Old Fashioned Week.

The brand has partnered with drinks expert and writer Laura Foster to film renowned bartenders creating individual serves using its Extra Matured Range for the theme.

Foster’s video diary will feature some of the UK’s most celebrated bartenders exhibiting their Old Fashioned-inspired serves, made from Glenmorangie’s Quinta Ruban, La Santa or Nectar D’Or.

Each bar will then list their chosen cocktail for the inaugural week-long event, which will run from 13-19 June.

Foster said: “From the gorgeous simplicity displayed at Happiness Forgets, through to the complexity demonstrated at Boisdale Canary Wharf, there was real creativity and variation across the board. It just goes to show the diversity of whisky, and in this case the Glenmorangie Extra Matured Range, and the way it can be enjoyed.”

After 10 years resting in oak Glenmorangie Original is ready to be bottled, or alternatively, ready to be finished as Lasanta (in specific sherry butts), Glenmorangie Quinta Ruban (in Port pipes), or Glenmorangie Nectar D’Or (in sweet wine barriques from Sauternes).

Dr Bill Lumsden, head of whisky creation at Glenmorangie, said: “It’s an art which takes skill and know-how. Our work with extra-maturation began long before we first released any such bottlings. Glenmorangie is an acknowledged first-mover in this area and we’ve learned that not all wood finishes are equal, that wood does magic things to whisky but that practice and precision are required.

Through skillful wood finishing a good whisky can be made even better and a very good whisky can be made great. But a great finish can only be achieved when first principles have been attended to, when everything that has gone before is perfect.”

Old Fashioned Week launches on Monday 13 June at www.glenmorangie.com, and will see short films from Foster’s video diary released each day.