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Appleton Estate Reserve Blend enters UK market
Appleton Estate Jamaica Rum has released Appleton Estate Reserve Blend in the UK for the first time, which replaces the brand’s eight-year-old expression.
Appleton Estate Reserve Blend replaced the brand’s eight-year-old expression
Made from 20 aged rums, the expression includes two “very rare reserve stocks” in its blend and is described as being full-bodied and smooth with spice, nutty notes that are followed by oaky honey, vanilla, a hint of hazelnut and spicy fruit cake flavours.
Its launch in the UK comes after a packaging redesign, which now features the signature of master blender Joy Spence on the cap to “reinforce” Appleton Estate’s “crafted approach” to rum making.
“Appleton Estate is the most comprehensive premium golden rum portfolio on the market,” commented Nick Williamson, marketing director, Campari UK.
“From our Signature Blend to our Appleton Estate 50 Year Old Jamaica Rum, our range spans the spectrum from sumptuous cocktail to luxurious sipping rums, and is one of a few rums to remain true to its roots and authentic, Jamaican full-bodied flavour.
“The new packaging and use of the word ‘blend’ in our range names allows us to celebrate blending as a key factor in premium rum’s rich and complex flavours and at the same time provides consumers with an easy way to navigate the range.”
Appleton Estate Reserve Blend is bottled at 40% abv and is available from specialist retailers at an RRP of £24.99.