Stoli backs Absolutely Fabulous: The Movie

Stolichnaya Vodka has partnered with Fox Searchlight Pictures for the launch of Absolutely Fabulous: The Movie, the feature film of the iconic British television show.

Stolichnaya Vodka has launched a selection of cocktails to celebrate the launch of Absolutely Fabulous: The Movie

A range of Stolichnaya Vodka cocktails inspired by the movie and its iconic characters Eddy and Patsy will be available in selected on-trade accounts across the UK.

The menu includes the Sweetie Darling, made with Stoli Salted Karamel, Bols Natural Yoghurt and apple and rhubarb juice; For the Love of Bubbles, made with Stolichnaya Vodka, strawberry/pomegranate syrup, lime juice and chilled bubbles; and the classic Stoli Bolli, made with Stolichnaya Vodka, Champagne, lavender bitters and a white sugar cube.

The brand will also host a themed hub in Freedom, Soho, complete with bespoke glassware, a photo booth, and branded POS to encourage consumers to share content across social media channels.

The hub will host a number of dedicated events in the run up to and during the nationwide release of the film, which hits cinemas on 1 July.

Stolichnaya Vodka will be served as the exclusive spirit in the branded VIP area in Trafalgar Square on the day, and in addition, the brand will host an exclusive screening of the movie at Fox Searchlight Pictures’ offices in Soho.

Rob Cullins, CEO of Stoli Group, said: “We are delighted to support Fox Searchlight Pictures on the launch of the Absolutely Fabulous: The Movie in cinemas. Stoli has a long history with Absolutely Fabulous – we’ve enjoyed watching Edina and Patsy and their appreciation for Stoli for the past 20 years. So it is a natural partnership between two iconic brands and the activity will reinforce Stoli’s positioning as THE vodka.”