Smirnoff unveils ‘official vodka of freedom’By Melita Kiely
Diageo has launched the “official vodka of freedom” in time for summer – limited edition Smirnoff Red, White & Berry.
The special release is being launched ahead of the US presidential election and is designed to “celebrate freedom” and unite people “together under one party”.
It is recommended to be consumed as a shot or mixed in cocktails as the “ultimate party accessory for responsible drinking” during election season.
“From Memorial Day to Independence Day and beyond, there are so many opportunities during the summer months to celebrate American pride and inclusivity,” said Jay Sethi, vice president of marketing, Smirnoff.
“With the release of Smirnoff Red, White & Berry, we hope to bring people from all cultures and traditions together, because good times are made better when everyone is invited.”
Smirnoff Red, White & Berry is bottled at 30% abv and has an RRP of US$12.99 per 750ml bottle.